Zatecky Gus

Zatecky Gus

Baltika is a Russian brewing company. The first plant in St. Petersburg began production in 1990. Since 2014, LLC Baltika Brewing Company has been part of the Carlsberg Group.

The Zateсky gus has been a brand of the Baltika company since 2009. Zatecky Gus is a classic light lager, with a rich hop aroma and a pleasant taste. This beer is brewed according to the original Czech recipe with the addition of the famous aromatic hops of the «Zateсky» variety.

Task: To develop an advertising campaign to promote the Zatecky gus beer. The company should be timed to coincide with the World Cup. It is necessary to promote two product lines: light beer and dark beer.

The promotion channels: TV and digital.

Industry

Beverages

Client

Zatecky Gus

Category

TVC
Product campaign
Digital promotion

Credits

Creative team
Creative director: Yury Volovskiy
Copywriter: Sergey Shabrov
Art Director: Inna Efimova
Account manager: Alena Slipchenko

Baltika is a Russian brewing company. The first plant in St. Petersburg began production in 1990. Since 2014, LLC Baltika Brewing Company has been part of the Carlsberg Group.

The Zateсky gus has been a brand of the Baltika company since 2009. Zatecky Gus is a classic light lager, with a rich hop aroma and a pleasant taste. This beer is brewed according to the original Czech recipe with the addition of the famous aromatic hops of the «Zateсky» variety.

Task: To develop an advertising campaign to promote the Zatecky gus beer. The company should be timed to coincide with the World Cup. It is necessary to promote two product lines: light beer and dark beer.

The promotion channels: TV and digital.

Industry: Beverages

Client: Zatecky Gus

Category: Creative campaign
Post production
Art direction
Shooting process

Creative team
Creative director: Yury Volovskiy
Copywriter: Sergey Shabrov
Art Director: Inna Efimova
Account manager: Alena Slipchenko