Voices
Voices
Voices is young international clothing brand that shows the voices of different countries by means of textiles. Brand carefully search and find unique things of a particular culture, rethink and introduce them into everyday wear. In store you can find both basic things for everyday wear and interesting finds from around the world. Each item is a story of creation, a production technique and perhaps a kind of ritual that enters the everyday environment of the buyer, wherever he is. History is skillfully combined with modern fashion, which gives new life to traditional things.
Mission:
Rethinking traditional textiles and combining it with modern
fashion. Raising and supporting the economies of countries
around the world. Education and broadcasting of a huge cultural
layer of different countries of the world.
Task:
To assemble a team for the implementation of the project, which
will include a modeling agency, a photographer and a
hair-artist. To choose the location and mood of the shooting. To
Collect images and to choose a model suitable for the brand. To
control of the shooting process and post-production materials.
Industry
Fashion industry
Client
Voices
Category
Fashion Shooting
Image creation
Credits
Photographer: Enrique Leyva
Hair artist: Carlos Cabello
Model agency: Espina
Stylist, Art director: Inna Efimova
Voices is young international clothing brand that shows the voices of different countries by means of textiles. Brand carefully search and find unique things of a particular culture, rethink and introduce them into everyday wear. In store you can find both basic things for everyday wear and interesting finds from around the world. Each item is a story of creation, a production technique and perhaps a kind of ritual that enters the everyday environment of the buyer, wherever he is. History is skillfully combined with modern fashion, which gives new life to traditional things.
Mission: Rethinking traditional textiles and combining it with modern fashion. Raising and supporting the economies of countries around the world. Education and broadcasting of a huge cultural layer of different countries of the world.
Task: To assemble a team for the implementation of the project, which will include a modeling agency, a photographer and a hair-artist. To choose the location and mood of the shooting. To Collect images and to choose a model suitable for the brand. To control of the shooting process and post-production materials.
Industry: Fashion industry
Client: Voices
Category:
Fashion Shooting
Image creation
Credits:
Motion design: Kirill Troshin
Brand identity: Inna Efimova
Photographer: Enrique Leyva
Hair artist: Carlos Cabello
Model agency: Espina
Stylist, Art director: Inna Efimova
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For the brand, It was the first shooting, which set the tone for all subsequent communication. The collection was dedicated to the Mexican textile art. Shooting took place in a small town near the city of Oaxaca in San Jeronimo Tlacochahuaya.
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This location wasn’t chosen by chance. San Jeronimo Tlacochahuaya is small and historic city full of colorful and bright Mexican buildings and beautiful characteristic nature.
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It was very important for us to show how Mexican folk textiles can go well with ordinary things for every day. In the photos, we combined angles that emphasize the texture and patterns of clothing with photos that set the mood.
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The collection featured various kinds of bags, clothes, accessories and jewelry. Despite the color correction, it was very important not to distort the real colors of things.
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The collection featured various kinds of bags, clothes, accessories and jewelry. Despite the color correction, it was very important not to distort the real colors of things.
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