Maxim Gorky
Maxim Gorky
Maxim Gorky is an experimental project that reflects on what the identity of the famous Russian writer Maxim Gorky would be. This project allows you to go deeper into the atmosphere of M. Gorky’s literary works. Who was he? What did he write about? What subjects were close to him.
Task: imagine what Maxim Gorky’s identity would be like. Convey to the viewer the theme and mood of the writer.
Industry
Literary sphere
Client
Maxim Gorky
Category
Brand design
Brand identity
Credits
Brand design:
Inna Efimova
Maxim Gorky is an experimental project that reflects on what the identity of the famous Russian writer Maxim Gorky would be. This project allows you to go deeper into the atmosphere of M. Gorky’s literary works. Who was he? What did he write about? What subjects were close to him.
Task: imagine what Maxim Gorky’s identity would be like. Convey to the viewer the theme and mood of the writer.
Industry: Literary sphere
Client: Maxim Gorky
Category:
Brand design
Brand identity
Credits:
Brand design: Inna Efimova
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Gorky describe in their works different gradations of life: very clean life, ordinary life and distructive life.
He try to understand why so many different people are so equally unhappy, that’s why he go deeper in each aspect of life. In aidentity gradiet as symbol the versatility of life.
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For the case, the Kazimir font was chosen not by chance, massiveness and archaic style emphasizes the character of identity.
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Gorky strives to know life through a gradient of feelings, desires, emotions and events. Quotes help the gradient to immerse more the viewer into the writer’s atmosphere.
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