McDonald’s
McDonald’s
McDonald’s is the world’s largest restaurant fast food chain, serving over 69 million customers daily in over 100 countries across 37,855 outlets. McDonald’s is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like chicken, fish, fruit, and ice cream.
Task: Prepare a company to promote new combo products. Cheeseburger + drink or cheeseburger + waffle cone. Promotion channels: TV, digital banner, outdoor.
Industry
Restaurants, real estate
Client
McDonald’s
Category
Creative campaign Post production Art direction Shooting process
Credits
Creative team
Creative director: Yury Volovskiy
Copywriter: Mikhail Glebov
Group head: Alexander Bayartaev
Art director: Inna Efimova
Strategy: Natalia Fedorkova
Account manager: Viktoria Semikasheva,
Galina Malashkova
Producer: Nadezhda Morozova
Director: Ragnar Jansson
McDonald’s is the world’s largest restaurant fast food chain, serving over 69 million customers daily in over 100 countries across 37,855 outlets. McDonald’s is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like chicken, fish, fruit, and ice cream.
Task: Prepare a company to promote new combo products. Cheeseburger + drink or cheeseburger + waffle cone. Promotion channels: TV, digital banner, outdoor.
Industry: Restaurants, real estate
Client: McDonald’s
Category:
Creative campaign
Post production
Art
direction
Shooting process
Credits:
Creative director: Yury Volovskiy
Copywriter: Mikhail Glebov
Group head: Alexander Bayartaev
Art director: Inna Efimova
Strategy: Natalia Fedorkova
Account manager: Viktoria Semikasheva,
Galina Malashkova
Producer: Nadezhda Morozova
Director: Ragnar Jansson
-
Isight: Very often, when you start to feel in love, you do crazy things. You are drawn to express your emotions to the object of love no matter what.
Based on our insight, we came up with a company that tells about people in love with McDonald’s. They do crazy things expressing their feelings. Each video has humor and an unexpected turn of events.
-
TVC10
You can’t hold back your love for McDonalds...
When your favorite chickenburger with beverage costs only 79 rubles -
TVC30
You can’t hold back your love for McDonalds...
When your favorite cheeseburger with beverage costs only 79 rubles. -
TVC10
You can’t hold back your love for McDonalds...
When your favorite ice cream costs only 19 rubles -
Digital
You can’t hold back your love for McDonalds...
Why? Find out by the link -
A banner campaign in digital and outdoor advertising was also launched.
-
-
«Kings» can’t do everything. For example, give you the best offer — cheeseburger+beverage just for 79 rubles