McDonald’s

McDonald’s

McDonald’s is the world’s largest restaurant fast food chain, serving over 69 million customers daily in over 100 countries across 37,855 outlets. McDonald’s is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like chicken, fish, fruit, and ice cream.

Task: Prepare a company to promote new combo products. Cheeseburger + drink or cheeseburger + waffle cone. Promotion channels: TV, digital banner, outdoor.

Industry

Restaurants, real estate

Client

McDonald’s

Category

Creative campaign Post production Art direction Shooting process

Credits

Creative team
Creative director: Yury Volovskiy
Copywriter: Mikhail Glebov
Group head: Alexander Bayartaev
Art director: Inna Efimova
Strategy: Natalia Fedorkova
Account manager: Viktoria Semikasheva,
Galina Malashkova
Producer: Nadezhda Morozova
Director: Ragnar Jansson

McDonald’s is the world’s largest restaurant fast food chain, serving over 69 million customers daily in over 100 countries across 37,855 outlets. McDonald’s is best known for its hamburgers, cheeseburgers and french fries, although their menus include other items like chicken, fish, fruit, and ice cream.

Task: Prepare a company to promote new combo products. Cheeseburger + drink or cheeseburger + waffle cone. Promotion channels: TV, digital banner, outdoor.

Industry: Restaurants, real estate

Client: McDonald’s

Category:
Creative campaign
Post production
Art direction
Shooting process

Credits:
Creative director: Yury Volovskiy
Copywriter: Mikhail Glebov
Group head: Alexander Bayartaev
Art director: Inna Efimova
Strategy: Natalia Fedorkova
Account manager: Viktoria Semikasheva,
Galina Malashkova
Producer: Nadezhda Morozova
Director: Ragnar Jansson