Delivery club
Delivery club
Delivery club — the largest food and grocery delivery service in Russia. It was launched in 2009. Initially, he worked in the marketplace format and specialized in the delivery of ready-made food, combining various restaurants with their own couriers, later Delivery Club organized its own courier delivery service. Now the service works not only for the delivery of food from cafes and restaurants, but also for the delivery of food, medicines, beauty products, pet supplies, gadgets and household and repair goods.
Background: The company decided to give new employees a branded «Welcome pack», which will include simple and functional things suitable for work and for life.
Task: Develop a merch design. The design should be minimalistic so that it can be worn every day. Clothing is preferably black, without branded green color. To integrate delicately the company’s mascot-the Ostrich.
Industry
Delivery sphere
Client
Delivery club
Category
Brand design
Merch for brand
Credits
Motion design: Kirill Troshin
Brand design: Inna Efimova
Delivery club — the largest food and grocery delivery service in Russia. It was launched in 2009. Initially, he worked in the marketplace format and specialized in the delivery of ready-made food, combining various restaurants with their own couriers, later Delivery Club organized its own courier delivery service. Now the service works not only for the delivery of food from cafes and restaurants, but also for the delivery of food, medicines, beauty products, pet supplies, gadgets and household and repair goods.
Background: The company decided to give new employees a branded «Welcome pack», which will include simple and functional things suitable for work and for life.
Task: Develop a merch design. The design should be minimalistic so that it can be worn every day. Clothing is preferably black, without branded green color. To integrate delicately the company’s mascot-the Ostrich.
Industry: Delivery sphere
Client: Delivery club
Category: Brand design
Merch for brand
Credits:
Motion design: Kirill Troshin
Brand design: Inna Efimova
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The employees coming to the company are very different but what unites them is digital technologies. Every day they interact with computers and use the same interfaces. We have selected the most frequently used symbols by employees at work and implemented them into the identity. Among them were the «Seen», interface buttons, download icon, navigation icon and many others.
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It was important don’t forget about the delicate and non-standard presentation of company’s mascot. The icon in which an Ostrich and a heart are connected has become a symbol of Welcome pack.
It is also important to note that in addition to digital icons, phrases Delivery club’s teams was integrated into identity. This solution is reflects the company’s philosophy well. It is a kind of cheering voice for new employees.
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Digital signs are always different from bearer to bearer. For example, on this navigation icon clicks on the Delivery club’s button.
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The main aspects of creating a design for Welcome pack were environmental friendliness, functionality, not budget-expensive and ease of production.
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