Renault
Renault
Groupe Renault is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans. Renault was preparing for the release of the new Renault Arkana car. Advertising creatives are backed by a large strategic program with a different number of digital promotions, various types of outdoor, exterior and interior photography and video shotting, preparation of photographic materials, development of stands for store salons and much more.
Task: Preparation of creatives and maintenance of the advertising campaign and the brand itself throughout the year.
Industry
Automotive
Client
Renault
Category
Creative campaign Post production Art direction Shooting process
Credits
Creative team
Creative director: Yury Volovskiy
Group Head: Alexander Bayartaev
Copywriter: Ivan Vlasov, Vadim Alcheev,
Maria Kozhevnikova
Art Director: Inna Efimova
Account manager: Daria Tarasova,
Anna Bogdanova
Groupe Renault is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans. Renault was preparing for the release of the new Renault Arkana car. Advertising creatives are backed by a large strategic program with a different number of digital promotions, various types of outdoor, exterior and interior photography and video shotting, preparation of photographic materials, development of stands for store salons and much more.
Task: Preparation of creatives and maintenance of the advertising campaign and the brand itself throughout the year.
Industry: Automotive
Client: Renault
Category:
Creative campaign
Post production
Art direction
Shooting process
Creative team
Creative director: Yury Volovskiy Group Head:
Alexander Bayartaev Copywriters: Ivan Vlasov, Vadim Alcheev,
Maria Kozhevnikova
Art Director: Inna Efimova
Account
managers: Daria Tarasova, Anna Bogdanova
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The advertising campaign contained a very large number of different materials and works. Among them were outdoor, digital banners, print for magazine, post production and work with the main video of campign. During the year, there were creatives not only dedicated to Renault Arkana, but also the entire main line of the brand.
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There were also 3d developments of the presentation of the Renault Arkana in the salons of the store.
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An important part was devoted to shooting the interior. Every detail of the car was filmed.
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